On-Premise Sales Consultant

Southern Glazer's Wine & Spirits is seeking an On-Premise Sales Consultant to grow distribution and sales of our leading wine and spirits portfolio within bars, restaurants, and hospitality accounts. In this field-based role, you will manage a defined territory, build strong customer relationships, and execute brand programs that drive volume, visibility, and profitability. Responsibilities include prospecting new accounts, expanding placements, presenting product and promotional programs, analyzing sales data, and ensuring responsible service compliance. You'll collaborate closely with internal teams and suppliers while benefiting from robust training, career mobility, and a people-first, inclusive culture.

Responsibilities

• Manage a portfolio of on-premise accounts including bars, restaurants, and hotels within an assigned territory

• Achieve volume, revenue, and distribution targets across a portfolio of wine and spirits brands

• Identify and secure new on-premise accounts and expand product placements within existing customers

• Plan and execute promotions, menu placements, and events to increase brand visibility and sales

• Build strong relationships with owners, managers, and staff through regular visits and consultative selling

• Leverage sales data and market insights to develop account plans and identify growth opportunities

• Educate customers and staff on product features, tastings, and responsible service practices

• Collaborate with marketing, operations, and supplier partners to execute local market programs

• Maintain accurate records in CRM, including call reports, placements, pricing, and programming

• Ensure compliance with all regulatory, pricing, and company policies related to beverage alcohol sales Required Skills

• Territory sales management

• B2

• B account management

• Negotiation and closing

• Sales forecasting and pipeline management

• CRM and sales reporting tools

• Beverage alcohol category knowledge

• Promotional and event execution

• Menu and program selling

• Data analysis and sales analytics

• Presentation and communication skills