Marketing Performance Manager

Sox Erosion Solutions, headquartered in Boston, is seeking a Marketing Performance Manager to drive data-informed growth for our cloud platforms and AI tools. In this innovative, customer-centric, and collaborative environment, you will own marketing KPIs, optimize digital campaigns, and translate performance data into clear actions. You will build dashboards, manage budgets, partner closely with sales and product, and refine targeting and messaging to maximize ROI. Join a dynamic team at the forefront of technology innovation with strong opportunities for professional growth and impact in the IT industry.

Responsibilities

• Develop and execute data-driven marketing performance strategies across digital channels to drive pipeline growth for Sox Erosion Solutions cloud and AI products

• Set, monitor, and optimize KPIs for campaigns, including lead generation, ROI, CAC, and conversion rates

• Build and maintain marketing performance dashboards and reports using analytics and BI tools

• Partner with product, sales, and customer success to align marketing programs with revenue and retention goals

• Manage A/B testing, attribution modeling, and funnel optimization to improve performance

• Oversee marketing budgets and forecasting, ensuring efficient allocation of spend

• Present insights and recommendations to senior leadership, translating complex data into clear actions

• Collaborate with creative and demand gen teams to refine messaging, targeting, and channel mix

• Stay current on B2

• B Saa

• S marketing trends, tools, and best practices to enhance performance Required Skills

• Marketing analytics

• B2

• B demand generation

• Digital advertising (search, social, display)

• Marketing automation platforms

• CRM management (e.g., Salesforce)

• A/B and multivariate testing

• Attribution modeling and funnel analysis

• Dashboarding and BI tools

• Budgeting and ROI analysis

• SQL or advanced Excel for data analysis