Director, Sales Training

Cable One is seeking a Director, Sales Training to lead the strategy, design, and delivery of sales training programs that elevate performance across our residential and business sales teams. In this role, you will build scalable onboarding, product, and skills training that supports Sparklight's broadband, video, and phone offerings. You will partner closely with Sales, Marketing, and Operations leaders, leveraging data to optimize training impact. This position is ideal for a hands-on leader who thrives in a people-focused, community-minded, and customer-centric environment.

Responsibilities

• Design, implement, and continuously improve sales training programs for telecommunications products and services

• Conduct needs assessments to identify skill gaps across sales teams and develop targeted learning plans

• Deliver engaging in-person and virtual training sessions, workshops, and onboarding programs

• Develop sales playbooks, job aids, e-learning modules, and supporting training materials

• Partner with Sales Leadership, Product, and Marketing to align training with go-to-market strategies and revenue goals

• Track training effectiveness using KPIs, sales performance data, and feedback; adjust programs accordingly

• Coach frontline managers to reinforce best practices and consistent sales processes

• Oversee training calendar, logistics, and LMS administration to ensure timely, high-quality delivery

• Stay current on industry trends, competitive landscape, and sales methodologies to update content

• Lead and mentor a small training team and manage vendor relationships as needed Required Skills

• Sales training program design

• Instructional design

• Curriculum development

• Telecommunications product knowledge

• Learning Management Systems (LMS) administration

• Sales methodologies (e.g., SPIN, Challenger, Consultative selling)

• Facilitation and presentation

• Data-driven performance analysis

• Project and stakeholder management

• Content development (e-learning and blended learning)