Director of Sales

Civista Bank is seeking a Director of Sales to lead growth across our community-focused banking network. This role will design and execute sales strategies for retail, small business, and commercial banking, driving deposits, lending, and fee income while deepening customer relationships. The Director will lead and coach regional and branch sales teams, manage pipelines and forecasts, and partner with marketing and product leaders on campaigns and cross-sell initiatives. The role requires strong banking sales expertise, data-driven decision-making, and a commitment to ethical, compliant practices. Ideal candidates bring multi-site leadership experience, proven results in financial services sales, and passion for community-focused banking and team development.

Responsibilities

• Lead and execute sales strategy for Civista Bank's retail and commercial banking products in assigned markets

• Develop and manage sales goals, pipelines, and forecasts to drive deposit, loan, and fee income growth

• Coach, mentor, and performance-manage branch and business banking sales teams

• Partner with marketing and product teams to design campaigns and cross-sell initiatives

• Analyze market trends, competitors, and customer data to identify growth opportunities

• Build and maintain strong relationships with key clients, community partners, and centers of influence

• Ensure sales practices meet regulatory, compliance, and ethical standards

• Report sales performance and market insights to senior leadership and recommend strategic adjustments

• Collaborate with community and retail leaders to align sales goals with community outreach

• Drive a culture of accountability, customer focus, and continuous improvement across sales teams Required Skills

• Sales strategy development

• Financial products knowledge (deposits, lending, cash management, wealth)

• Pipeline and forecast management

• Sales team leadership and coaching

• Data-driven sales analytics and reporting

• Regulatory and compliance awareness in banking

• CRM and sales technology tools (e.g., Salesforce or similar)

• Performance management and goal setting

• Contract and pricing negotiation

• Community and relationship-based business development