Direct Sales Representative

Cable One, operating as Sparklight, is seeking a driven Direct Sales Representative to grow residential and small-business subscriptions for high-speed internet, TV, and phone services. In this field-based role, you'll prospect and engage customers in local neighborhoods and community events, understand their connectivity needs, and recommend tailored Sparklight solutions. You'll manage your pipeline, hit sales targets, and ensure a smooth handoff for installation, all while representing a people-focused, community-minded company that values integrity, accountability, and teamwork. Cable One offers training, development, competitive benefits, and the chance to make a local impact by connecting communities to reliable broadband services.

Responsibilities

• Prospect and qualify residential and small-business customers for Sparklight services within an assigned territory.

• Conduct in-person and phone-based outreach, including cold calls, door-to-door visits, and event-based selling.

• Explain internet, TV, and phone packages, promotions, and pricing clearly to match customer needs.

• Prepare and present customized service solutions that maximize customer value and satisfaction.

• Complete sales orders, contracts, and required documentation accurately in CRM and ordering systems.

• Meet or exceed monthly and quarterly sales targets, conversion rates, and activity metrics.

• Maintain strong product knowledge of Sparklight offerings, competitors, and local market conditions.

• Provide high-quality post-sale handoff and coordinate with customer support for smooth installation and activation.

• Represent Cable One/Sparklight professionally in the community, events, and local partnerships.

• Gather customer feedback and share insights with sales and marketing teams to improve offers and service.

Required Skills

• Direct sales

• Cold calling

• Territory management

• Customer relationship management (CRM)

• Product knowledge - broadband/TV/phone

• Needs assessment

• Sales presentation

• Contract negotiation

• Pipeline management

• Basic MS Office/Google Workspace