Direct Sales Representative

Cable One, operating as Sparklight, is seeking a driven Direct Sales Representative to connect residential and small-business customers with high-speed internet, TV, and phone services. In this field-based role, you'll prospect in assigned territories, generate and qualify leads, and deliver consultative sales presentations tailored to customer needs. You'll manage the full sales cycle from initial contact through order completion, while meeting monthly targets. You'll thrive in our people-focused, community-minded culture, with opportunities for growth, strong benefits, and the chance to make a local impact.

Responsibilities

• Prospect and qualify residential and small-business customers for Sparklight services.

• Conduct in-person and phone-based outreach to generate new sales opportunities.

• Present and explain internet, TV, and phone packages based on customer needs.

• Prepare accurate quotes, complete orders, and ensure smooth service activation.

• Meet or exceed monthly sales and revenue targets.

• Maintain detailed records of leads, activity, and results in CRM tools.

• Build strong local relationships to grow referrals and repeat business.

• Stay current on product features, pricing, and competitive offerings.

• Collaborate with local teams to support community events and promotions.

• Provide responsive follow-up and basic post-sale support to ensure satisfaction.

Required Skills

• Direct sales

• Prospecting

• Lead generation

• Negotiation

• Customer relationship management (CRM)

• Territory management

• Product knowledge - telecom/internet/TV/phone

• Sales presentations

• Order processing

• Basic MS Office/Google Workspace