CRM Analyst

CRM Analyst London (Hybrid) Salary up to £35,000

Looking to take the next step in your CRM and data analytics career? This is a great opportunity to join a well-established consumer-focused organisation where you'll play a key role in delivering targeted marketing campaigns, analysing customer behaviour, and helping to drive data-led decision-making across the business.

The Company They are a recognised organisation with a strong customer focus and a commitment to leveraging data and technology to improve customer engagement. Operating at scale, they invest heavily in digital capabilities, analytics, and customer experience. This role sits within a collaborative team where you'll have the opportunity to work with a broad range of stakeholders and contribute to impactful CRM initiatives.

The Role As a CRM Analyst, you will support the delivery and optimisation of CRM campaigns through audience selection, campaign analysis, and customer insight generation.

Responsibilities include:

• Building and defining customer audiences for targeted CRM campaigns

• Using SQL and analytical tools to evaluate campaign performance and generate actionable insights

• Supporting the optimisation of customer targeting strategies across multiple communication channels

• Creating and maintaining campaign data fields and customer data aggregations

• Automating reporting processes and contributing to dashboard improvements

• Ensuring audience selections are accurate, compliant, and aligned with governance requirements

• Collaborating with stakeholders across marketing, data, and technology teams to deliver successful campaigns

• Recommending improvements based on campaign performance and customer behaviour analysis Your Skills & Experience:

• Strong SQL skills and experience working with customer or marketing data

• Ability to analyse large datasets and identify meaningful trends and insights

• Experience supporting CRM, customer analytics, or marketing campaigns

• Excellent problem-solving and troubleshooting capabilities

• Confidence working independently and managing multiple priorities

• Strong attention to detail and a focus on data accuracy

• Comfortable learning new tools, technologies, and processes

• Excellent communication and stakeholder management skills

How to Apply If you're interested in this CRM Analyst opportunity and want to develop your skills within a data-driven environment, apply today to learn more.