Collision Marketing Manager - Automotive Body Shop Programs

American Honda Motor Co., Inc. is seeking a Collision Marketing Manager to lead marketing strategy for our Honda and Acura collision and certified body shop programs. In this role, you will develop data-driven, multi-channel campaigns that strengthen brand loyalty, support dealers and repair networks, and promote safe, high-quality repairs. You will collaborate closely with sales, product, and technical teams, manage agencies and budgets, and translate market and repair data into actionable marketing plans. This hybrid role thrives in our innovation-driven, quality-focused culture of teamwork and continuous improvement.

Responsibilities

• Develop and execute national collision marketing strategies for Honda and Acura brands

• Analyze market trends, collision repair data, and customer insights to drive campaigns

• Lead multi-channel campaigns across digital, dealer, and OEM partner networks

• Collaborate with product, sales, and dealer relations teams to support body shop programs

• Manage marketing budget, agencies, and creative vendors

• Track KPIs and report performance, ROI, and optimization recommendations

• Ensure brand consistency, safety messaging, and compliance with corporate standards

• Support launches of new repair technologies, tools, and certification programs

• Align marketing initiatives with sustainability and quality objectives

• Mentor team members and contribute to continuous improvement culture Required Skills

• Marketing strategy

• Automotive or collision industry knowledge

• Digital marketing

• Campaign management

• Marketing analytics and reporting

• Budget management

• Vendor and agency management

• CRM/marketing automation tools

• Market research and segmentation

• Project management