Automotive Sales Guide

Goodwin Motor Group seeks an Automotive Sales Guide to deliver friendly, transparent service across our family-owned dealerships. In this on-site sales role, you'll greet customers, assess needs, present new and pre-owned vehicles, and guide guests through test drives, financing options, and purchase decisions. You'll use CRM tools to follow up on leads, maintain product knowledge across multiple brands, and achieve sales and customer satisfaction goals. We offer training, advancement potential, and a supportive, customer-first culture focused on integrity, teamwork, and community.

Responsibilities

• Welcome customers and assess their vehicle needs and preferences

• Present and demonstrate new and pre-owned vehicles, including features and benefits

• Coordinate and conduct test drives in a safe, professional manner

• Explain pricing, financing, leasing, and warranty options clearly and transparently

• Use CRM tools to manage leads, follow up, and maintain customer relationships

• Prepare and review sales documents and ensure accurate deal paperwork

• Meet or exceed individual and dealership sales and customer satisfaction goals

• Maintain up-to-date knowledge of inventory, incentives, and manufacturer programs

• Collaborate with finance, service, and management teams to support customers

• Represent Goodwin Motor Group's customer-first, community-focused values Required Skills

• Automotive product knowledge

• Retail sales

• CRM software usage

• Customer relationship management

• Upselling and cross-selling

• Negotiation

• Financing and leasing basics

• Test drive coordination

• Lead follow-up

• Deal documentation