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    Area Sales Manager (Materials Handling Equipment)

    Sales
    Interaction Recruitment
    Surrey, South Croydon
    Permanent
    Competitive
    Hybrid

    Job Description

    Area Sales Manager Materials Handling

    Location: Croydon Salary: Competitive DOE + Company Car Hours: Monday to Friday, 40 hours per week

    Are you an experienced Materials Handling / Forklift Sales professional looking for your next challenge?

    We are recruiting for an Area Sales Manager to take ownership of an established territory across the South East, with a strong focus on new business development, sales growth and customer relationship management .

    This is an excellent opportunity for a commercially driven sales professional who knows the forklift and materials handling market and is confident generating new business and closing sales.

    The Role

    You will be responsible for growing sales across your territory, developing existing accounts and identifying new business opportunities.

    Your responsibilities will include:

    • Generating new business through proactive prospecting and customer visits

    • Managing and developing an existing customer portfolio

    • Identifying upselling and account development opportunities

    • Preparing quotations and negotiating commercial terms

    • Conducting customer presentations and equipment demonstrations

    • Building strong relationships from operational level through to senior management

    • Identifying new markets and sales opportunities

    • Managing your territory, diary and customer visits effectively

    • Recording and managing sales activity through CRM

    • Converting opportunities into successful sales What We're Looking For

    You will need:

    • Minimum 5 years' sales experience within the Materials Handling / Forklift industry

    • A proven track record in new business development

    • Strong account management and relationship-building skills

    • Excellent presentation, negotiation and objection-handling abilities

    • A consultative, solution-led approach to sales

    • Strong commercial awareness

    • Excellent communication and customer-facing skills

    • Good IT and CRM experience

    • Strong organisation and territory management skills

    • A self-motivated, driven and results-focused approach What's on Offer?

    • Competitive salary dependent on experience

    • Company car

    • Laptop and mobile phone

    • 24 days holiday + bank holidays

    • Pension

    • Ongoing training and development

    • Genuine career progression opportunities If you're an experienced Forklift / Materials Handling Sales professional who thrives on winning new business and developing customer relationships, apply today!

    INDKTT

    Posted on August 12, 2026

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