Senior Marketing Analyst

I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that's rapidly scaling its data and analytics capability.

This is a core role in the team , focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.

Up to £60,000Near Blackburn / Preston - Hybrid (2 days per week onsite)

The company A large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland .

They've built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale.

The role You'll sit within a growing Customer Insight team , working closely with marketing, operations, and product teams to:

• Understand customer behaviour

• Improve campaign targeting

• Drive retention and lifecycle engagement

• Turn data into actionable business insight This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side .

What you'll be doing

• Analyse customer and transactional data to identify behavioural trends and opportunities

• Build and optimise CRM campaign targeting and segmentation

• Support key initiatives like customer reactivation and recall campaigns

• Conduct pre- and post-campaign analysis to measure performance and ROI

• Develop dashboards and reporting around retention, churn, and customer value

• Work with stakeholders to understand business needs and deliver insight

• Translate data into clear, actionable recommendations for non-technical audiences What you bring Must-haves

• Strong SQL skills

• Experience in CRM / campaign / marketing analytics

• Experience analysing campaign performance and customer behaviour

• Comfortable working with customer segmentation and lifecycle data

• Strong communication skills - able to present insights clearly

• Experience working with stakeholders across different teams Nice to have

• Experience with Python or similar tools

• Experience with dashboards (Power BI / Tableau or similar)

• Experience with survey or customer satisfaction data

• Background in retail, healthcare, or service-led environments What they're looking for

• 3-5 years' experience in marketing or CRM analytics

• A strong mid-level analyst who can work independently

• Someone who enjoys working with real business problems, not just reporting

• Comfortable working in a growing environment with opportunity to shape things Why this role

• Be the go-to analyst in a growing customer insight team

• Own end-to-end work across targeting, analysis, and insight

• Work on impactful projects (e.g. customer reactivation, lifecycle strategy)

• Join a business with a large dataset that's currently under-utilised

• Hybrid working with flexibility (2 days onsite) Location

• Based near Blackburn / Preston

• 2 days per week onsite (previously 3, now flexed)

• Likely need to drive - commutable from across the North West Interview process

• Initial chat with Hiring Manager

• SQL assessment + final presentation