Sales Executive

Location: Hertford - Hybrid working Travel: Approximately 50% Benefits: Company car, profit-sharing opportunities and free on-site parking

We are seeking a commercially focused Sales Executive to join a growing business based in Hertford.

The successful candidate will be responsible for generating new business opportunities, developing strong B2B relationships and delivering a high standard of service throughout the customer journey. This varied role involves proactive business development, client meetings, commercial negotiations and collaboration with internal teams.

The position would suit a confident and motivated sales professional with experience in the food and drink sector who enjoys building relationships and winning new business.

Key Responsibilities

• Identify and develop new business opportunities through proactive outreach, networking and strategic prospecting.

• Build and maintain strong relationships with new and existing B2B customers.

• Understand customers' requirements and present appropriate, commercially viable solutions.

• Manage the sales process from initial contact through to negotiation and close.

• Negotiate pricing, contracts and commercial terms.

• Arrange and attend client meetings, presentations and industry events.

• Maintain an accurate and up-to-date pipeline using the company's CRM system.

• Work closely with internal departments to ensure the smooth onboarding and delivery of new accounts.

• Respond promptly to customer enquiries and resolve any issues effectively.

• Monitor market activity, customer trends and competitor developments.

• Provide regular updates on sales activity, opportunities and performance.

• Contribute to agreed revenue, new-business and profitability targets.

• Represent the business professionally during all customer interactions.

Skills and Experience

• Previous B2B sales experience, including at least one year within the food and drink industry.

• A proven track record of generating leads, winning new business and developing commercial relationships.

• Strong prospecting, negotiation and closing skills.

• Confident and persuasive written and verbal communication skills.

• A customer-focused approach with the ability to build long-term partnerships.

• Commercial awareness and the confidence to discuss pricing and contract terms.

• Strong organisational and time-management skills.

• Comfortable working independently and managing a varied sales pipeline.

• Proficiency with CRM systems, Microsoft Office and digital communication tools.

• A proactive, resilient and results-driven approach.

Essential Requirements

• Minimum of one year's food and drink sales experience.

• Full UK driving licence.

• Willingness to travel for approximately 50% of the role.

What's on Offer

• Hybrid working based in Hertford.

• Company car.

• Profit-sharing opportunities.

• Free on-site parking.

• Supportive and collaborative working environment.

• Clear opportunities for career development and progression.