PPC

PPC Manager based in Birmingham City Centre. This role offers hybrid opportunity with 1 working from home day,

Client Details

My client is a successful marketing agency specialising in supporting SMEs based in Birmingham city centre looking for a PPC Manager.

Description

• Manage and optimise PPC campaigns across various platforms, ensuring performance aligns with client objectives.

• Conduct keyword research and create effective ad copy to maximise click-through rates and conversions.

• Monitor campaign performance, analysing data to identify trends and make data-driven decisions.

• Develop and implement A/B testing strategies to enhance campaign effectiveness.

• Provide regular performance reports and insights to clients, focusing on key metrics and ROI.

• Collaborate with internal teams to align campaigns with broader marketing strategies.

• Stay updated on PPC trends and platform updates to apply best practices.

• Manage budgets effectively and ensure campaigns deliver within allocated spend.

Profile

• Strong experience managing and optimising PPC campaigns.

• Knowledge of Adwords, Microsoft Ads, Paid social channels are largely Meta and Linkedin(not tik tok and insta).

• Excellent analytical skills and the ability to interpret data effectively.

• Knowledge of keyword research tools and techniques.

• Experience in A/B testing and campaign performance improvement.

• Strong communication skills for client reporting and collaboration with teams.

• An understanding of the media and agency industry.

• Can commute to Birmingham city centre.

Job Offer

• Negotiable salary

• Bonus based on targeted performance

• Up to 8% matched pension

• 25 days annual leave plus bank holidays

• Opportunity for progression