Area Sales Manager

• Established customer portfolio - Take over a well-developed territory with existing accounts, allowing you to focus on building relationships and driving organic growth rather than cold prospecting.

• Autonomy and ownership - Manage your own region, plan your diary, and make a genuine impact on customer success and commercial performance.

• Long-term career opportunity - Join a successful, growing business that invests in its people, offers excellent support, and rewards performance.

Area Sales Manager - South Wales

Territory: All of South Wales + HR/GL Postcodes

Package: Up to 60,000 basic salary + uncapped commission (circa 10-20k) + Hybrid Company Car

Are you a relationship-driven sales professional who thrives on growing existing customer partnerships with a proven track record in managing Kitchen & Bathroom Showroom's, Builders Merchants &/or Plumbers Merchants to their full potential? Our client who are an incredibly well established and popular brand offering a portfolio of over 6,000 products including baths, showers, tiles, toilets and basins, are looking for an experienced Area Sales Manager to take ownership of an established territory, developing long-term customer relationships while driving growth, retention, and exceptional service.

This is a field-based role focused predominantly on account management, working with a loyal customer base to identify opportunities, maximise revenue, and ensure customers receive the highest level of support.

The Role

• Manage and develop an established portfolio of customers across the region.

• Build strong, long-lasting relationships with key decision-makers.

• Increase customer retention through proactive account management.

• Identify opportunities to grow revenue through upselling and cross-selling.

• Conduct regular customer visits to understand business needs and provide tailored solutions.

• Deliver exceptional customer service and resolve any issues quickly and effectively.

• Maintain accurate account plans, forecasts, and CRM records.

• Work closely with internal teams to ensure a seamless customer experience.

About You

• Proven experience in field sales or account management looking after a portfolio of kitchen & bathroom showrooms, builders merchants &/or plumbers merchants.

• Ideally you will have sold one or more of the products that they sell

• Strong relationship-building and customer retention skills.

• Commercially minded with a track record of growing existing accounts.

• Excellent communication, negotiation, and organisational abilities.

• Self-motivated and able to manage a regional territory independently.

• Full UK driving licence.

What's on Offer

• Basic salary of up to 60,000 per year + uncapped commission ( 10-20k realistic OTE)

• Hybrid company car

• Ongoing training and career development.

• The opportunity to inherit and develop an established, high-potential customer base within a successful and growing organisation